Hey Apple! Thanks For Nothing!

A social media post caught my attention recently.  Apple is no longer supporting QuickTime for Windows.  While I was uninstalling QuickTime a few things occurred to me.

Apple stopped supporting a program without notice to it's users.  We only found out through social media due to a warning from the U.S. Computer Emergency Readiness Team (US-CERT). Really?   That's a "dick move". But now I'm wondering why a company concerned about it's user base  would behave this way.

First there are other programs that will play QuickTime content in Windows that do a better job of handling the data and communications with the Operating System and connected servers. But still the issue bugged me until a couple of ideas came to mind.

1. Perhaps they're just backing out of the media player business?  If they were, a notice to users would be in order. If this is the case it's a real "dick move". Are you really that nasty to the competition that you would slight their users at the cost of losing business?
   
2. Maybe Apple is developing a new media player to package with iTunes that they want to keep secret?  Well now that's an idea that might be understandable but the way this is being handled will not foster any level of trust.
   
3. What if they're developing an OS for the PC?  Naaah!  We'd know about it by now if that was the case.  It would be BIG NEWS and near impossible to hide a project that large.

There might be another reason that I can't foresee but it's not looking good for Apple.  I won't be buying a new iPhone or a Mac for that matter. People expect honesty from companies. We don't expect them to endanger their computers by stopping support for software without notice.  That's the real "dick move".